Handicrafts are a part of
India’s rich cultural heritage. These are mainly works of art and beauty,
designed and shaped by hand with creative imagination of craft-persons from time
immemorial. Our country is best known for its handicraft, which flourished with
Royal Patronage in ancient days. Sweeping wave of industrialization and
consequential flooding of market with machine-made goods could not put this
craft sector to oblivion. Immediately after independence the planners felt that
co-existence of craft industries with modern factories would go a long way in
mitigating the problems of employment and poverty in a labour abundant and
capital scarce country like ours. The All India Handicrafts Board was
established in the year 1952 to look after promotion and development of
handicraft in India.
is endowed with varieties of crafts mainly linked to a number of festivities and
rituals observed in our state. The superb art and skill displayed by our artisan
in temples, mathas and sculptures of the past have been enthrilling the visitors
over the centuries. Orissa handicrafts, due to their unique, original, creative
characteristics and unsurpassed sense of colour are offered a place of pride in
Indian Handicraft Map. There are
over a lakh of handicraft artisans in the state practising as many as 49 crafts.
There are a number of craft pockets dispersed throughout the state. These
artisans produce handicraft goods valued over Rs.7, 000.00 in lakhs annually.
Around 22,000 artisans have been brought into Co-operative fold by organising
290 Co-operative Societies at grass-root level. Steps are also being taken to
form Self Help Groups of the handicraft artisans to ensure community
participation. At the State Level Orissa State Co-operative Handicrafts
Corporation has been formed as an Apex body to look after marketing of
handicraft goods. That apart, they also under-take other developmental
activities for promotion of handicrafts.
110 Master Craft persons of the state have got recognition at the
National level by winning National Award and National Merit Certificates. One of
them has been conferred with Padma Bhusan while other two have been awarded
Padma-shree. Besides, 117 Master-craft persons have received State Award and
State Award Merit Certificate. The awards no doubt are recognition excellence
achieved by our craftsmen in the field of handicrafts. Even some of the
craft-persons have successfully conducted craft demonstration in foreign
countries and got wide applauds.
The awards are not only the recognition of the last achievement alone. If
that were so, they would serve only the half purposes for which they are
intended, so even as we alone with many others salute the best, we would like
the awards to serve as an inspiration to other artisans to set the stage higher
and higher so that they get to that coveted position themselves, some day, if
not to-day, they will not be alone in that endeavour.
We pledge to bring them their, of very best the latest the cutting edge
in achievement if skill and practise to get them so that years after years we
along with our growing family of artisans will be able to raise toast to more
and more such titans.
It is seen that some of the Crafts like stone carving, wood carving patta
painting, silver filigree, applique, tribal jewellery, papier machie,
terracotta, Dhokra casting, wooden painted items, cane & bamboo products.
Brass & bell metal products, golden grass products are to name a few only
have potential to grow into serious commercial venture. It is also admitted that
some crafts are found languishing due to various problems, which necessitate
product diversification, design development, technology up-gradation, proper
market exploitation etc.
The handicraft sector at present operates with the following strengths
weaknesses, opportunities and threats. The points as made out below leads us to
make a SWOT analysis and suggest measures to be taken.
of a major cross-section of craft-persons with desired level of skill and
Low level of
investment with little gestation period.
of self-employment in rural and urban areas.
power utilised in production process.
of value addition to investment.
empowerment of women.
· Utilisation of local resources.
adequate demand in domestic as well as external market.
unorganised and widely dispersed.
opportunity/unwillingness for adoption to: -
(a) Market oriented designs.
(c) Cross-culture innovation.
(d) Advanced technology.
exposure to different market segments.
enterprising and marketing skill.
policies on utilisation of forest and mineral based raw-materials.
institutional credit flow leading to exploitative lending.
timely execution of large orders.
proper branding of products resulting in duplication.
awareness and measures for quality assurance.
of Manpower/Labour force.
of Govt. schematic support for artisans under various schemes
of WTO in this sector.
of traditional skill. Least impact of WTO in this sector.
other States due to lack of patenting.
occurrence of natural calamity.
availability of raw materials like golden grass, needing huge fund for due time
employment in Crafts like Terracotta.
illiteracy rate to adjust with the charged scenario,
The strength and opportunity surpasses the weakness and threat. However to over come the threat and weakness both the Central and State Govt. have implemented various schemes with following intervention strategies for development of this sector.
Intervention strategies adopted
of clusters into S.H.Gs/Co-operatives to encourage community participation and
new artisans through transfer of skill.
measures for skill up gradation of artisans (Craft-wise).
facility for easy and timely access to raw materials.
expert service for innovative designs.
of marketing linkage with emphasis on export promotion.
Facility, Centre/Design Centre/finished product godown/market outlets/ Work
& streamlining database and information system.
the existing monitoring and supervision system.
at artisan level/cluster level/District level/State-level.
among development partners to ensure dovetailing of funds /efforts for better
of connectivity of craft clusters.