Exhibitions - A Marketing Support

District level Exhibition

State level Exhibition

National level Exhibition

Craft Bazar/National Handicrafts Expo.

Urban Haat.

Organisation of Exhibition outside the state by NGOs/State Handicrafts
 Corporation /Primary Co.op. Society
.

Sales of handicraft goods throughout the exhibition(Table 1.16)

            Exhibitions are organised to promote sale of handicrafts, launching of new designs and to popularise the products. The artisans get an opportunity to sale their products directly to the customers and have interaction with the customers to know the demand and study the taste of the buyers. 

A.        District level Exhibition: 

            The following fairs/festivals are regularly held at district level every year. Exhibitions are held during those events to promote sale of handicrafts. 

            1.         Gramashree Mela, Puri during Car Festival

            2.         Beach Festival, Puri

            3.         Konark Festival, Puri

            4.         Bali Jatra, Cuttack

            5.         Bali Jatra, Paradeep

            6.         Laxmi Puja, Dhenkanal

            7.         Laxmi Puja, Angul

            8.         Kali Puja, Charampa

            9.         Beach Festival, Chandipur

            10.       Mayur Festival, Baripada

            11.       Kalahandi Utsov, Kalahandi

            12.       Parab, Koraput

            13.       Beach Festival, Gopalpur 

B.        State Level Exhibition: 

            The following exhibitions are held at state level regularly where Handicrafts goods are exhibited and sold by the Societies/NGOs/Artisans. 

            1.         Adivasi Exhibition

            2.         Enterprise 2002, Exhibition Ground, Unit-III, Bhubaneswar 

            State level exhibitions are also organised by ORMAS, Mahila Vikas Samabaya Nigam and other organisations, like Director of Tourism, etc. on special occasion. 

C.        National Level Fairs/Exhibitions: 

            Following exhibitions and fairs are organised at National level where the artisans from the state get scope to display and sale their products. 

            1.         IITF-Pragati Maidan, New Delhi

            2.         Ganga Mahotsav, Baranasi

            3.         Silpi Gram Utsav, Udaypur

            4.         Gwalior Trade Fair, Gwalior

            5.         Surajkund Crafts Mela, Surajkund

            6.         Taj Mahotsav, Agra

            7.         Jhansi Mahotsav, Jahansi

            8.         Silpi Mela, Allahabad

            9.         Silpi Mela, Madhapur, Hyderabad

            10.       Gift Fair, New Delhi 

D.        Craft Bazar / National Handicrafts Expo: 

            Development Commissioner (Handicrafts), Govt. of India organises Craft Bazar and Expos at different places of the country to promote sale of Indian handicrafts. The artisans / societies from Orissa participate as per the quota. 

E.         Urban Haats: 

            Following Urban Haats have been established with assistance from Development Commissioner (Handicrafts) to promote sale of Indian Handicrafts by the artisans throughout the year on rotation basis. 

            1.         Dilli Haat, New Delhi

            2.         Ekamra Haat, Bhubaneswar, Orissa

            3.         Karnal Haat, Haryana

            4.         Tirupati Haat, Andhra Pradesh

            5.         Jammu Haat, Jammu & Kashmir 

            Artisans from the state participate in the above Haats as per the quota fixed by Development Commissioner (Handicrafts). 

F.         Organisation of Exhibitions outside the state by NGOs/State Handicrafts Corporation/Primary Co-op Society. 

i.                     Development Commissioner (Handicrafts) provides assistance to NGOs/State Handicrafts Corporation/Primary Co-op Society in the following pattern for holding exhibition outside the state. 

                        Estimated Cost                         -           Rs.1.60 lakhs

                        Grant by D.C. (H)                    -           Rs.1.20 lakhs

                        Contribution of the Organisation            -           Rs.0.40 lakhs

 ii.                   State Government provides assistance to Primary and apex handicrafts co-op. societies in the following manner for holding / participating exhibition outside the state. 

        For Primary Handicrafts Co-operative Society. 

                                    a.         Ground Rent upto                                 -           Rs.7,500/-

                                    b.         Transportation of Exhibition                  -           Rs.5,000/-

                                    c.         TA - IInd Class Train Fair to 2 artisans.

                                    d.         DA to artisans as admissible to Grade-II Officers of State Govt. for 7 days. 

        For Apex Organisation As per merit.

            Sale of Handicrafts goods throughout exhibitions during the last three years are indicated in Table -1.16. 

TABLE -1.16 

Year

Sponsored by

Inside the State

Outside the State

Total

 

 

No. of events

No. of participant

Sale

No. of events

No. of participant

Sale

No. of events

No. of participant

Sale

 

 

 

 

 

 

 

 

 

 

 

1

2

3

4

5

6

7

8

9

10

11

1999-2000

By State Govt.

17

352

1026

5

106

21.03

19

458

31.29

 

Development Commissioner (Handicraft)

2

23

0.62

30

158

70.53

32

181

71.15

 

Total

16

375

10.88

35

264

91.56

51

639

102.44

2000-01

By State Govt.

23

400

28.37

2

68

13.53

25

468

41.90

 

Development Commissioner (Handicraft)

2

25

1.19

42

246

91.78

44

271

92.97

 

Total

25

425

29.56

44

314

105.31

69

739

134.87

2001-02

By State Govt.

20

357

21.03

02

50

11.95

22

407

32.98

 

Development Commissioner (Handicraft)

2

18

1.04

70

343

116.55

72

361

117.59

 

Total

22

375

22.07

72

393

128.40

94

768

150.57